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Professional Services
Training
Building on CAQ’s long-standing quality promotion initiatives, our training and consulting portfolio covers a broad range of topics, including quality digitalization and intelligent transformation, quality innovation, performance excellence, lean field management, QC Circles, Six Sigma, quality professional development, quality tools and methods, Total Quality Management (TQM), management systems, and international study programs. CAQ has a pool of 300+ consultants.
Consulting
CAQ’s consulting services emphasize systematic approaches and practical effectiveness. Centered on the two main pillars of the Performance Excellence Model and Lean Production, we collaborate with clients to drive management transformation, optimize business processes, enhance operational efficiency, and achieve a gradual evolution from good to great.
Brand Programs
CAQ’s Brand Branch leads the promotion of Total Brand Management (TBM). TBM guides enterprises to align brand development with corporate strategy, remain customer- and market-oriented, and continuously create value for stakeholders while enhancing brand equity. With broad employee participation, TBM supports the establishment of a brand management system spanning the entire product realization process and the full brand life cycle, enabling systematic decision-making and management activities for brand creation, governance, maintenance, operation, and renewal.
Quality Certification
The CAQ Quality Assurance Center (QAC) was established in 1993 by CAQ. It is a state-owned, independent third-party certification body approved, accredited, and registered by competent national authorities. QAC has participated in drafting national standards for management systems, including quality, environment, and occupational health and safety, and serves as an important supporting organization for research and advancement related to upgrading China’s quality management systems.
Customer Satisfaction Assessment
Since 1986, CAQ has continuously carried out customer/user satisfaction initiatives nationwide. In 2003, CAQ established the Center for Excellence in User Satisfaction Measurement as a wholly owned entity, duly registered with relevant authorities. In 2016, in response to national requirements, an incorporated entity was formed to undertake the related business.
Publications
China Quality is a national-level professional monthly magazine sponsored and published by CAQ, dedicated to the quality field. Since its launch in 1980, the magazine has remained committed to disseminating leading-edge quality management concepts. It systematically introduces advanced management methods and tools worldwide and comprehensively showcases the journeys and practical experience of renowned Chinese and international enterprises in pursuing quality excellence. Over time, it has developed a distinctive editorial profile centered on quality and quality management, integrating academic rigor, practical applicability, and managerial guidance, and is widely recognized by readers across sectors.
