Publications - CHINA ASSOCIATION FOR QUALITY

China Quality is a national-level professional monthly magazine sponsored and published by CAQ, dedicated to the quality field. Since its launch in 1980, the magazine has remained committed to disseminating leading-edge quality management concepts. It systematically introduces advanced management methods and tools worldwide and comprehensively showcases the journeys and practical experience of renowned Chinese and international enterprises in pursuing quality excellence. Over time, it has developed a distinctive editorial profile centered on quality and quality management, integrating academic rigor, practical applicability, and managerial guidance, and is widely recognized by readers across sectors.

In collaboration with journals of overseas quality organizations, the magazine features the column “Global Excellence Benchmarks,” sharing the latest international research and practical insights in quality management. It also offers columns such as Case Studies, Academic Forum, Quality Certification, Social Insights, as well as platforms dedicated to Trusted Quality Teams, QC Circles, and Quality Sprouts, capturing frontline practitioners’ experience and reflections and building a bridge between academic dialogue and practical exploration for quality experts, scholars, and business leaders.

Quality is a national-level professional monthly magazine sponsored and published by CAQ, with a focus on brand management. Since its launch in 2003, it has adopted a global perspective, integrated authoritative resources in the branding field, and built an international exchange platform spanning enterprise management, corporate culture, and brand management. It provides high-quality content with forward-looking insights, theoretical depth, and practical value for brand managers, marketing and operations leaders, academic researchers, and industry professionals in China and abroad.

Key sections include News, Global, Brand Stories, Business, Cover Story, Cities, Columns, and Dialogue. Content covers critical areas such as brand evolution, strategic positioning, consumer behavior research, digital transformation practices, and pathways to international development. Through theoretical interpretation, in-depth case analysis, professional data analytics, and trend insights, the magazine systematically traces the evolution of global brand management, decodes the underlying drivers of industry change, and explores innovative approaches and new paradigms for brands amid the intersection of sustainability, digital transformation, and global competition.