> Mandarin
Customer Satisfaction Assessment
Since 1986, CAQ has continuously carried out customer/user satisfaction initiatives nationwide. In 2003, CAQ established the Center for Excellence in User Satisfaction Measurement as a wholly owned entity, duly registered with relevant authorities. In 2016, in response to national requirements, an incorporated entity was formed to undertake the related business.
The Center has long focused on research in customer satisfaction theory and, with customer satisfaction measurement as its core, provides professional services including quality evaluation, consulting, and market research. Recognized by the National Bureau of Statistics as a professional market research organization qualified to conduct foreign-related surveys, the Center is certified to ISO 9001 for its quality management system.
As a key supporting organization for CAQ in advancing customer satisfaction theory and practice in China and improving quality-related benefits, the Center delivers professional, tailored, and optimized consulting and assessment services for enterprises and organizations, helping strengthen core competitiveness.
Key services include: customer satisfaction theory research, development of customer satisfaction-related standards, and customer satisfaction measurement.
